Book Trailer: The impact of sweepstakes on cafe visibilty and sales – Urška Kršljin

The thesis deals with prize games, which are one of the most popular elements of sales promotion. More and more often, companies decide to organize prize games, not only because they are effective for promoting sales, but also because they are great for promoting the company.

Prize games on social networks are easy and also very cost-effective, which is why companies from all over the world use them.