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Book Trailer: Image of a woman in modern automobile advertising – Nastja Nedeljko

Description

Description

we first define advertising and highlight its fundamental functions with an emphasis on the characteristics and functions of advertising of female images. In the following, we present the images of women/femininity as they appear in car advertising, and analyze the attitude of the consumer society or culture to this kind of advertising, and then we present the types of women suggested by car advertising, and we focus on the issue of the female body as an object of desire

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Book Trailer Author

2022

Daniel Perdiguero

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