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Design Is Storytelling

This book takes a narrative approach to examine the psychology of visual perception. This book will assist any designer in enhancing the storytelling power of their work by presenting hundreds of tools and concepts in a dynamic, visual manner. Use this book to create compelling narratives, foster empathy, explain principles, and portray action. It may also be used to analyze the storytelling potential of projects, merge form and language, and generate compelling narratives.

Similar to strong narrative, good design brings concepts to life. A handbook for creative thinking, Ellen Lupton’s newest book teaches designers how to employ storytelling methods to produce satisfying visuals, products, services, and experiences. Designers encourage readers to enter a scene and explore what’s there, whether they’re creating a digital app or a publication that’s rich in data. Line, shape, and form are used to entice users on dynamic journeys in an engaging logo, website layout, or shop environment.

From a narrative perspective, Design Is Storytelling investigates the psychology of visual perception. This book will assist any designer in enhancing the storytelling power of their work by presenting hundreds of tools and concepts in a dynamic, visual manner. Use this book to elicit feelings, develop empathy, and communicate

AUTHOR

Ellen Lupton

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