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Willful Blindness: Why We Ignore the Obvious at Our Peril

In a time of massive information explosion and increased complexity, we run an increased risk of becoming blind to events (such as ENRON, Bernard Madoff, The BP Deepwater Horizon oil spill etc).

This is caused by a number of factors such as our brains limited capacity to assimilate all information consciously, our own self-perception of the world, our innate need to belong, an over focus on financial returns versus people, fear of change and our obedience to authority.

It takes courage, perseverance and an outsider’s perspective to dare to challenge.

Organizations need to wake up to threat of blindness and set in place safeguards to help them see more clearly. 

AUTHOR

Margaret Heffernan

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