Marketing: Fundamental Concepts and their Application in Practice

And now here is my secret, a very simple secret: It is only with the heart that one can see rightly; what is essential is invisible to the eye.​

Antoine de Saint-Exupéry, The Little Prince

You never really understand a person until you consider things from his point of view... Until you climb inside of his skin and walk around in it.

Harper Lee, To Kill a Mockingbird

Our destiny is what we want it to be, not what has been carved in stone. It's our life, not someone else's dream.

Silvana De Mari, The Last Elf

I would have liked to cry: the make-up stopped me, it looked just right, with the cracks, with the places where it was beginning to flake off, tears would have ruined all that. I could cry later, if I still felt like it.

Heinrich Böll, The Clown

The emotional qualities are antagonistic to clear reasoning.

Sir Arthur Conan Doyle, The Sign of Four

As we count up the memories from one journey, we head off on another. Remembering those who went ahead. Remembering those who will follow after. And someday, we will meet all those people again, out beyond the horizon.

Hiro Arikawa, The Travelling Cat Chronicles