Looking for Coco
«Simplicity is the essential feature of all true elegance. »
Coco Chanel (born Gabrielle Bonheur Chanel; 19 August 1883 – 10 January 1971) was a French fashion designer whose work revolutionised the concept of femininity and established her as a key figure in 20th-century fashion design and popular culture. She valorised women, making them emancipated, independent and avant-garde. She destroyed the stereotype of the woman ‘constrained’ in rigid clothes, in old social roles and created another one made of freedom, new desires, and emancipation.
She is said to have freed women from bodices, opening the way to a new era. Those who knew her described her as ‘unbearable’, bizarre, and sometimes even cruel. An androgynous idol with irresistible charisma, a contemporary icon of style and elegance, she made her lovers her muses and the greatest artists of the 20th century her protégés. Many artists recognised her undoubted genius, few fully understood her work and perhaps none understood her as a woman. Capable of expressing unprecedented originality and energy, even today her existence remains a cleverly disguised mystery.
Who is Coco Chanel? This is the question that accompanied the reading of all the chapters of this book.
This book, the result of an intense collaboration between two psychics and a historian of science, reconstructs the psychobiography of Gabrielle Bonheur Chanel, recounting the life of the fashion designer and the growing dissonance between her public and private dimensions.
What made our adult readers fall in love with her was the constant quest to understand who Chanel was. The alternation of her headshots, her public and private life, the anecdotes, and all the details made Coco a true fashion icon who masterfully conquered the world.