Triggers
According to figures, 95% of a prospect’s purchasing decisions are made subconsciously. The propensity is to perform in accordance with […]
Integrated Advertising, Promotion, and Marketing Communications
The book Integrated Advertising, Promotion, and Marketing demonstrates successful company communication. It emphasizes the integration of all marketing communications and […]
Consumer Behaviour: A European Perspective
Now in its sixth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of […]
Marketing: Fundamental Concepts and their Application in Practice
The practicum is intended for students of the first year of undergraduate studies at the Faculty of Economics and Business […]